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Afrocenchix: Get it Right This Christmas


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The first ever UK television ad for an Afro hair care brand aired this weekend. It's been made by creative agency Recipe for Afrocenchix, the UK's leading natural Afro hair care brand. The commercial, 'Get it Right This Christmas', aired on Channel 4 and will run for the month of November. It follows a woman who is in a bit of a twist as she tries to get her naturally coiled tresses in shape for Christmas Day. Her comb and bristle brush fail to do the trick. But her kinky curls get just the boost they need when a friend delivers an Afrocenchix gift sent just in time for Christmas. The amazing products are a breath of fresh hair, allowing her to "unleash new found confidence for her big debut."
Credits Other credits

Client: Rachael Twumasi-Corson

Post Production: Recipe

Music: Christmas by SilverDolphinSounds

Audio: Offset Audio

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