Camden Town Brewery: The Camden Giftnotist

Calling all bad gift givers! Camden Town Brewery is here to save Christmas with its first-ever festive advertising campaign. Launching the brand's 'Giftnosis', the ad features hypnosis-style graphics designed to 'Giftnotise' the nation's worst gift givers into thinking fresh this festive season. The animated TV ad harnesses the power of 'Giftnosis', Camden's fictional festive hypnosis, to get gift givers putting down those unwanted socks and toiletry gift sets in favour of a pack of fresh tasting Camden Hells Lager. Depicted in Camden’s animated brewery, high up in the steel walkways, a new character from the Camden beer world is revealed.
Agency: Wieden + Kennedy, London

Introducing: the Camden Giftnotist. Dressed in red overalls and shiny black boots, the Giftnotist, voiced by grime icon D Double E, with his ultra-mellow, super-smooth voice is on a mission to save Christmas from all the terrible gifters out there and gift fresh, never pasteurised Camden Hells Lager instead. Joining Mr Double in the illustrated Giftnosis world is the brewery’s very-own Christmas angel, and approximately 511 Camden logos (but who’s really counting). With a soundtrack of soft drum and bass and a hypnotising graphic of swirls, Camden’s first festive telly ad is here to save any ‘secret santa’ faux pas or predictable prezzie disappointment with fresh tasting beer. The campaign has been created by advertising agency Wieden+Kennedy, tapping into the insight of notoriously bad gifts being given by distant family or random work colleagues at Christmas. Renewing their collaboration with director James Papper and fresh and upcoming illustrator Vivienne Shao. Continuing to own its distinctive animated advertising style, Camden is gradually expanding on its fictional beer world by showing new parts of the brewery and debuting new Camden characters. The new ‘Giftnosis’ ATL marks the second TV campaign to come from Camden this year following its Hells Lager ‘Recall’ in May, positioning the iconic Hells Lager as the beer to be drinking throughout the festive period. In addition to the nationwide telly ad, the ‘Giftnosis’ creative will be used in digital OOH sites in shopping malls around the UK, stopping those bad gift givers in their tracks and encouraging them to pick up a pack of Hells Lager instead.