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Web Film
GoodLife2030: Positive Change
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Debuting at the IMAX cinema in Glasgow during the COP26 global conference, Merman's Guy Manwaring, alongside creative team Sean Carey and Conrad Robson at McCann Manchester, have created a piece of work that promotes positive change. During the Covid-19 pandemic, people have not only been derailed from their regular routines, but also given a chance to re-evaluate what a 'good life' really means for them. GoodLife2030 wanted to put an optimistic spin on the crisis and to show how life 'could be' if we act now and make small changes in how we do things - thus allowing the bigger things to become easier to change. It's about a greater connection to oneself, others and nature. It is particularly relevant in today's push toward a greener, less-consumptive advertising industry.
Production Manager: Ben Preston |
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