McDonald's will kick off its Christmas campaign activity tonight with the return of #ReindeerReady and the reveal of its 2021 Christmas ad, telling the heart-warming tale of a girl's … read morelifelong relationship with her imaginary friend and their Christmas rituals, to remind the nation that no-one is ever too old to make believe. The 90 second TV ad, created by McDonald's long-standing advertising partner Leo Burnett London will premiere on Channel 4 tonight during Gogglebox. The heart-warming spot has been directed by Bert & Bertie, renowned for directing the upcoming Hawkeye series, part of the Marvel Universe franchise, and Amazon Studios original comedy-drama, Troop Zero. The TV ad, written and art directed by Leo Burnett creative duo Amy Bushill and Cristina Rosique Gomez, depicts the story of a young girl, Matilda, whose imagination comes to life at Christmas in the form of a loveable character named Iggy. Iggy and Matilda bond over the magic of festive rituals and Matilda grows in confidence and belief. But as Matilda grows older, and her love of Christmas fades, so too does her relationship with her imaginary friend Iggy. Until one year, inspired by an encounter with a young boy and his Reindeer Treats, Matilda reconnects with her festive belief and the imaginary friend Iggy she had long forgotten. The heart-warming spot was produced by Object & Animal and directed by Bert & Bertie, renowned for directing the upcoming Hawkeye series, part of the Marvel Universe franchise, and Amazon Studios original comedy-drama, Troop Zero.
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