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INTERBEV: Peace Sauce
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Food convictions fuel vegan vandalism on French butchers, havoc in the culinary land and conflict around the dining table. In 2019, Ogilvy Paris with Its client INTERBEV (professionals of the Livestock and Meat sectors), launched a communications platform: "Love meat, Eat Better", signed "Naturally Flexitarians". The flexitarian is the omnivore of the 21st century who chooses to eat a balanced and varied diet but is conscious to consume quality products from local and sustainable sources. Continuing In this manner, voilà! « La Sauce de la Paix » (in English, we’d say “the Peace Sauce”). The first sauce to go with everything and to please everyone's food conviction. Invented and sauteed to perfection by the French – the gourmand snobs of sauce. Without further ado (in French, we’d say 'adieu') sauce diplomacy brings peace around the table. Happy Thanksgiving! Eat in peace.
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