Manual: Fan

From dancing at their wedding with a foot stuck in a bear trap, to trying to get through airport security with a fan stuck in their hair, Dark Horses’ first work for men’s health business Manual shines a light on the lengths some men will go to before seeking expert help for health problems. Manual’s mission is to help every man become more proactive when it comes to looking after their health and well-being. The campaign is designed to bring awareness to these often-ignored aspects of life, while driving a direct response for online consultations and treatments delivered discreetly to your door. Based on the insight that men tend to put off their health issues until it’s too late, the two TV spots use preposterous laughable scenarios to gently highlight how ridiculous this can be. One spot focuses on general men’s health and the other is specific to hair loss.