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David Yurman: Magical Menagerie
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America's foremost luxury jewellery brand, David Yurman, presents its 2021 holiday campaign, 'Magical Menagerie' a continuation of the brand's yearlong 'My New York' theme. This holiday campaign celebrates artistic creativity and the beauty of a gift, while highlighting New York City’s iconic Central Park. On a winter's night, Central Park is transformed into an enchanted landscape where snowflakes turn into jewelled treasures, and the spirit of the season breathes life and playfulness into the park’s beloved animal statues. Created as a gift to all New Yorkers and visitors from around the globe, Central Park is the ultimate collaboration between man and nature. In what the park’s co-designer Calvert Vaux called 'the centre of this centre,' stands the Bethesda Terrace and the Angel of the Waters sculpture. These icons of Central Park are both featured in David Yurman’s holiday film, which serves as the cornerstone of the campaign’s creative expression and is produced in partnership with creative studio, The-Artery. In 2020, the David Yurman holiday campaign video, 'Star Dreaming' - also created with The-Artery - received a Telly Award for excellence in video production.
Designer: Lauren Indovina |
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