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ESPN / The Disney Bundle: Unbeatable


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Continuing in its efforts to target passionate sports fans for the Disney Bundle, ESPN is launching its latest spot, 'Unbeatable,' designed around a coach describing what it takes to build the perfect team. The spot showcases the Disney Bundle's unmatched star power through cameos from an unparalleled collection of characters across Disney+, Hulu and ESPN+, reminding fans that the strongest qualities in building the sports teams’ they love the most - natural born leaders, old vets, youngsters, tough cookies, pranksters, no-so-silent types, and those with chips on their shoulder and ice in their veins - can also be found in Disney+ and Hulu content. The work was created in partnership with Austin creative agency Preacher and uses a mix of footage from sports moments, TV shows, and films to show how the Disney Bundle provides fans with entertaining stories in all formats.
Credits Other credits

Client: ESPN

EVP Marketing, ESPN & Networks: Laura Gentile

EVP Marketing & Content Curation, Disney+ & ESPN+: Joe Earley

EVP & GM, ESPN+: Russell Wolff

VP Marketing: Seth Ader

VP Creative, Disney+: Andy Baker

Marketing: Peter Mulally, John Lobo

Production: Jon Little

Project Management: Angelica Corral

Agency

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Designer: Marissa Servantez

Group Brand Director: Heath Tavrides

Jr. Brand Manager: Paige Majdic

Strategy Director: Doug Kleeman

Strategist: Zachary Stubblefield

Production Coordinator: Aggie Ryan

Business Affairs: Miiko Martin

Edit House: Uppercut

Sr. Producer: Chris Muldoon

Head Of Production: Lisa Sadek

Managing Director: Lisa Houck

Editor: Mike Sobo

Assistant Editor: Jake Jennewein

Mix and Sound

Mix: TBD Post

Sound Engineer: Dusty Alberts

Audio Producer: Francess Tom-Sahr

Finish

Finish House: Uppercut

Senior Producer: Chris Muldoon

After Effect/Grx: Maxime Benjamin

Flame Artist: Marc Goldfine

Assistant Flame: Marcus Wei

Head of VFX: John Geehreng

Telecine: CO3

Colorist: Tim Masick

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