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Continuing in its efforts to target passionate sports fans for the Disney Bundle, ESPN is launching its latest spot, 'Unbeatable,' designed around a coach describing what it takes to … read morebuild the perfect team. The spot showcases the Disney Bundle's unmatched star power through cameos from an unparalleled collection of characters across Disney+, Hulu and ESPN+, reminding fans that the strongest qualities in building the sports teams’ they love the most - natural born leaders, old vets, youngsters, tough cookies, pranksters, no-so-silent types, and those with chips on their shoulder and ice in their veins - can also be found in Disney+ and Hulu content. The work was created in partnership with Austin creative agency Preacher and uses a mix of footage from sports moments, TV shows, and films to show how the Disney Bundle provides fans with entertaining stories in all formats.
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Credits
Other credits
Client: ESPN
EVP Marketing, ESPN & Networks: Laura Gentile
EVP Marketing & Content Curation, Disney+ & ESPN+: Joe Earley
EVP & GM, ESPN+: Russell Wolff
VP Marketing: Seth Ader
VP Creative, Disney+: Andy Baker
Marketing: Peter Mulally, John Lobo
Production: Jon Little
Project Management: Angelica Corral
Agency
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Designer: Marissa Servantez
Group Brand Director: Heath Tavrides
Jr. Brand Manager: Paige Majdic
Strategy Director: Doug Kleeman
Strategist: Zachary Stubblefield
Production Coordinator: Aggie Ryan
Business Affairs: Miiko Martin
Edit House: Uppercut
Sr. Producer: Chris Muldoon
Head Of Production: Lisa Sadek
Managing Director: Lisa Houck
Editor: Mike Sobo
Assistant Editor: Jake Jennewein
Mix and Sound
Mix: TBD Post
Sound Engineer: Dusty Alberts
Audio Producer: Francess Tom-Sahr
Finish
Finish House: Uppercut
Senior Producer: Chris Muldoon
After Effect/Grx: Maxime Benjamin
Flame Artist: Marc Goldfine
Assistant Flame: Marcus Wei
Head of VFX: John Geehreng
Telecine: CO3
Colorist: Tim Masick
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