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Top 6: December 1st 2021
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Asian American Federation: I'm Really From New York, 1
Top 6: December 1st 2021
The Asian American Federation (AAF) together with Droga5 launched the I'm Really From Campaign, to challenge and ultimately answer the question Asian Americans and many POCs face daily: "where are you really from?". In response to the nationwide crisis of anti-Asian hate crimes, The AAF has partnered with ten Asian and Asian American artists and storytellers to highlight hopeful stories of belonging through the experiences of ten Asian Americans.
Ranging from celebrities and influencers like Kevin Kwan and Eva Chen to victims of anti-Asian hate such as Noel Quintana, the campaign aims to tackle the xenophobic undertones that often taint the question “where are you really from?” by celebrating the complex relationships each storyteller has with the place they call home. These stories in turn have inspired ten well-known Asian and Asian American artists to create a collection of unique, limited-edition travel posters that feature the cities and neighborhoods these storytellers are from. New York City, Houston, Seattle and San Diego are among the cities featured in the campaign. The posters are exclusively available through a donation to Hope Against Hate, The Asian American Federation’s initiative combating anti-AAPI hate with concrete safety programs and training throughout New York City. These stories will be highlighted through social media activations, digital asset creations, virtual and live events where we look to inspire the community & allies with stories of belonging, invite them to participate in this important conversation and last but not least, donate to support the work the AAF is doing to combat hate. From April 2012 to June 2021 the Stop AAPI Hate organization received a staggering 9,081 reports of hate crime incidents nationwide. Hate crime incidents range from verbal harassment, civil rights violations, physical assaults, and more. This crisis, fueled by xenophobia and ignorance, has left many Asian Americans feeling fearful and unwanted in their home cities. The I’m Really From Campaign looks to combat that narrative with one of hope and acceptance; hate does not dictate where you belong, only you do.
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