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Top 6: April 16th 2008
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RSPCA: Boy
Top 6: April 16th 2008
The public perception of the RSPCA is of a fluffy organization that deals with kittens and dogs. Yet every day, unbeknownst to the public, the RSPCA through a range of programs and services help people in emotional and physical danger. The objective of this campaign, via The Campaign Palace, Sydney, was to shift this perception and talk to a new, broader audience.
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