Carsome: Mr. Handsome

VMLY&R Thailand has released this quirky film for Carsome, Southeast Asia's largest integrated car e-commerce platform, as part of a wider campaign introducing the brand to the Thai market. The agency has a regional remit for Carsome, following its appointment as Agency of Record (AOR) earlier this year. Showcasing Carsome's brand promises that offer 'peace of mind' services, based on 'honesty,' 'trust' and 'transparency', the film's values are in line with VMLY&R’s work for Carsome in other Southeast Asia markets – including its successful 'Setelus Raya Carsome' Hari Raya campaign for Malaysia and Indonesia. Entitled ‘Mr. Handsome’, the ad features a married couple in their living room. The husband is eagerly searching for used cars online at carsome.co.th, but his wife does not trust car sales websites. She is worried about false advertising, over-pricing and other potential pitfalls. The cars being browsed start dropping dramatically into the room. The ad takes a quirky turn after the appearance of a salesman from Carsome. For every worry the wife voices, the Carsome representative explains how the company has lifted the burden of each concern. The e-tailer’s promises include ensuring all its used cars undergo a 175-point inspection, that the prices are set with no hidden fees, that every car has a 1-year warranty, plus other services.