Mind Blue Light Program: Heroes

'Heroes' aims to raise awareness of Mind's Blue Light Program of mental health support for emergency responders in the UK. The campaign, created by McCann Enterprise, will signpost 999 staff and volunteers across ambulance, police, fire and search and rescue services to the new website (bluelighttogether.org.uk) and aims to destigmatise asking for help within the emergency responder community.
Only 16 per cent of emergency responders sought help for their mental health during the first year of the pandemic. Many emergency responders also expressed that increased attention from the media, the public and even friends and family during the pandemic has only added to the pressure of their job.