Pepsi: Grilled Bar Codes

Pepsi and Burger King were together again for launching their new campaign with Sancho BBDO as their ally agency. These brands reminded all Colombians that a grilled burger is better, by using the similarity between bar codes and grills, and creating a filter that turned Pepsi's bar codes into grills.
After using the filter on the bottles, people got coupons to be redeemed at Burger King restaurants. The campaign had a spot where people could see the fire getting out from the bar codes while grilling a delicious meat. Additionally, the campaign was launched through digital media with different ads explaining the idea and inviting people to grill their own meat with Pepsi. The campaign also had the support of influencers who invited their followers to try this filter for getting the burger.

With this simple but direct idea, Pepsi and Burger King not only highlighted their attributes and joined the On and Off worlds, but also made people interact with their products.