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FRANCE TELEVISIONS: The Sofa


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The Olympic Winter Games will take place in Beijing from February 4th to 20th 2022, and MullenLowe France signs a new film to promote the broadcast on France Televisions: "The Winter Olympics are coming to you"! After the video made for the Tokyo Olympics featuring a sumo wrestler travelling all over Japan in a dreamlike setting, the agency uses humor this time to announce the arrival of these Winter Games on France Televisions. In the film, commented by the journalist Christian Choupin and Mathieu Crepel, snowboard consultant of France Televisions, we follow a surfer devoting himself to his discipline. He starts his race, runs down the slope, makes extraordinary jumps, before finding himself on the finish line... but not the one you expect.
Credits Other credits

Creative director of the brand/ Éric Rinaldi

Agency managers / Philippe Adenot, Charlie Bouchet

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