Duracell / Fortnite: Duracell Optimum Speed Run

Leading battery brand Duracell has plunged Fortnite into darkness. They've brought their batteries into the metaverse with the Duracell Optimum Speed Run, a new experience by Wunderman Thompson Mexico designed to promote the new Duracell Optimum battery.

During the Duracell Optimum Speed Run, players must go through 13 levels of the map in darkness, with only a flashlight to help them see. In a race against time, their mission is to retrieve the ‘power and duration capsules’ found on the island in order to save the island, and the rest of Fortnite, from a complete blackout.

The team also created the Duracell Optimum Squad featuring some of the most professional Fortnite players in LATAM including ElMariana, RocioDTA, YolaMartinez, and RobertoCein, who have teamed up to complete the mission and regain the energy of Optimum Land.