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Outdoor
Volkswagen Commercial Vehicles / Mental Health UK: The Bakers
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Volkswagen Commercial Vehicles and Mental Health UK are taking their #DownTools message to the high street with a series of striking shutter art paintings, as part of a campaign created by BBH. The paintings are by noted mural artist Peter Barber and they appear on the shutters of a dry cleaners, a butcher’s shop and a bakery, sharing the message ‘Let’s bring the shutters down on overworking’ along with the hashtag #DownTools. It is part of a wider campaign which encourages workers to recognise that everyone needs time away from the daily grind, and calls on people to call it a day when the day’s done.
Head of Marketing, Press and Public Relations: Kate Thompson |
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