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Outdoor
Volkswagen Commercial Vehicles / Mental Health UK: The BakersThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Volkswagen Commercial Vehicles and Mental Health UK are taking their #DownTools message to the high street with a series of striking shutter art paintings, as part of a campaign created by BBH. The paintings are by noted mural artist Peter Barber and they appear on the shutters of a dry cleaners, a butcher’s shop and a bakery, sharing the message ‘Let’s bring the shutters down on overworking’ along with the hashtag #DownTools. It is part of a wider campaign which encourages workers to recognise that everyone needs time away from the daily grind, and calls on people to call it a day when the day’s done.
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