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Laisha: Helpline on the cover
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Advertising industry is great at getting phone numbers of commercial companies stuck in our heads forever. But what about really important numbers? The kind that can save lives, like the 24/7 helpline for women suffering from domestic violence - *6724? This number has never received a respectable place in any media and therefore most women in Israel don't even know it exists.
To change that, we've teamed up with "LAISHA" (translate: "FOR THE WOMAN") - the most popular women's magazine in Israel - and created one of the most important covers in the magazine's history. For the first time in 75 years, "LAISHA" cover does not feature any woman. This week's cover shows the number of the helpline, loud and clear, in order to save women's lives.
Graphic Designer - Michal Sharon |
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