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LANDMARK: Share Joy
With the most festive season of the year around the corner, it marks the time of seeing dangling ornaments and colourful, creative Christmas ideas everywhere in the city. Major retailers need to constantly think of refreshing celebrations to surprise its guests every year to acquire footfall, maximise exposures and drive revenue in this competitive period. Therefore, having distinct and creative decorations and activations are often the keys to earn virality and raise the reputation of the place. Every year, we see LANDMARK being a legendary shopping destination to constantly surprises its visitors with stunning decorations.
Agency: Isobar, Hong Kong And this year, LANDMARK raises its bar again to design a “Christmas Joy House” filled with special Christmas toys across various generations. Each character has its own personality to lead visitors to unveil the wonderful joyous moments that LANDMARK has to offer. With the toy character assets, Isobar Hong Kong developed the messaging platform.
Isobar: |
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