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Web Film
Samsung Galaxy Z Fold3: Curiosity Unfolded
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To celebrate the launch of the Samsung Galaxy Z Fold3, RAPP has created 'Curiosity Unfolded', a campaign that sees the Founders Forum tech entrepreneurs using the Samsung Galazy Z Fold3 to pitch their inventions to children - easily the world’s most inquisitive and toughest critics. The campaign features a series of short films showing entrepreneurs using the phone's folding functionality to help bring their ideas to life for their audience. The children then put the experts through their paces by asking probing questions. The entrepreneurs featured, including Bobby Healy, Dr Helen O'Neill and Carmen Palacios-Berraquero, have reimagined home delivery with drones, hormone health and quantum tech, and are all members of the Founders Forum. The films, showing the children reacting to the folding screen and expressing their childlike curiosity, will run online, on social media, in local press and via display and media partnerships with the Independent and Evening Standard.
Managing Partner : Kat Bain Related |
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