Alpina: FIN 1

#PonleFIN
A campaign by Finesse and Sancho BBDO that invites Colombians to put an end to all types of violence against women

Every 25th of November, women around the world unite their voices to fight against gender violence. This year Finesse -a brand in Alpina's portfolio that empowers and inspires women- by the hand of Sancho BBDO, decided to join their voices by creating a campaign in which for the first time in the history of the brand they decided to remove some letters from their name to invite the whole country to put an end (FIN) to all types of violence that can occur and that today seem invisible: psychological, economic, sexual, emotional and of course, verbal violence. For a day Finesse was called Fin, which in Spanish translates The End.

In the campaign women where invited to submit their messages to end gender violence through social media. And then the extraordinary happened: 9 artists decided to join the campaign by illustrating the messages submitted by our community.