TV ad: Crime Stoppers: We need tips

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Since 2020, the Lower Mainland has been in a bloody gang war. Gun violence is up. Not just in isolated communities, but everywhere. When you give Crime Stoppers an anonymous tip, you protect both yourself and the ones you love.
Without tips, British Columbians might have to resort to other kinds of protection like bullet proof vests. This campaign imagines a possible future where elevated protection is just a regular part of life. So much so, people are almost indifferent to it.