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LOUIS XIII is launching N°XIII. A very limited edition of only 200 decanters, as a tribute to 'artisanat of art' craft of art and the times it takes to achieve greatness. The cognac … read morebrand LOUIS XIII is launching a global campaign for a unique new product, built around the idea of scarcity. The legendary French luxury company has decided to produce and sell only two hundred decanters a year worldwide. The decanters will be distributed in select venues around the world where only one decanter can be consumed per night. The decanters are handmade, by exceptional ancestral French craftspersons in “Cristallerie Saint Louis” in Alsace, a city east of France, through a secular process mastered since 1586. Each decanter is hand-blown, hand-cut, hand-engraved and hand-decorated. The vibrant hue can only be achieved using a secret process, which requires the addition of gold and requires a minimum of 16 artisans to create. LOUIS XIII has partnered with Asian American director Christine Yuan from Object & Animal production. Christine Yuan was given the freedom to create a quiet, velvety and Jazzy atmosphere, inviting you to stroll into an imaginary exhibition, featuring living sculptures. The film plays with humor, teasing the viewer to take a chance to experience N°XIII. The film is called ‘Scarcity’. The narrative plays with the percent chance you have to experience N°XIII, based on the number of people allowed to drink alcohol globally. The visual interpretation of Artist & Director Christine Yuan compares this number with the chances you have to execute a hole-in-one in golf, becoming a movie star or an astronaut... It ends up with a playful voice wishing you “Good Luck”.
read less...Client: Leonardo Ferracina, LOUIS XIII Executive Director
Client: Ingrid Gnanadicom, LOUIS XIII Head of Digital Communications
Agency
Business Director: Peter Jacobs
Line Producer: Jake Agger
Production Designer: Tyler Evans
Stills Photographer: Dan Forbes
Editorial: WORK Editorial
Editor: Kid Sister
Assistant Editor: Andrew Balasia VFX: BEMO
Color by: AFX Creative
Colorist: Derek Hansen
Original Music by: Ali Helnwein
Voice Casting and Record: benzēne
Sound Design + Mix: One Thousand Birds
Sound Designer + Mixer: Jackie! Zhou
Additional Sound Design: KT Pipal
Executive Producer: Guin Frehling
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