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Web Film
TX Whiskey: The Briskurkey
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This Thanksgiving TX Whiskey, with the help of Tombras, set out to make the most Texan holiday possible. The brand searched the state to find TX Whiskey-infused and inspired recipes from Texan chefs and influencers, resulting in a handful of quintessentially Texan recipes that can be found on the TX Website. The main attraction, however, was something that’s never been done before, and the most Texan a turkey could get: The Briskurkey. Carefully crafted from 100% all-beef brisket and beef ribs, this 'bird' is truly a turkey made for Texans. The Briskurkey was made in partnership with Jason Wilson of Meat Therapy. Wilson is a self-proclaimed meat whisperer and just the Texan pitmaster needed to create The Briskurkey. Tombras, which grew their relationship with Pernod-Ricard USA after starting with Smooth Ambler in 2019, has since worked across their entire American whiskey portfolio (Jefferson’s Ocean, Smooth Ambler, Rabbit Hole and TX).
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