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Woodstock: Woody & Cola, 1
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Australia’s favourite oak-matured bourbon whisky, Woodstock Bourbon, has released its new ‘Woody & Cola’ campaign, highlighting that some things just go better together. Set to the well-known ‘Escape’ (The Pina Colada Song), the campaign introduces characters ‘Woody’ and ‘Cola’, who are completely different, yet completely complimentary at the same time – much like Woodstock’s smooth oak-aged, blended Kentucky bourbon with sweet refreshing cola. Following their journey, Woody & Cola go around doing what best mates do, having fun, exploring the unexpected and showcasing the true bonds of friendship between Aussie Woodstock drinkers. The new integrated campaign, created by TBWAMelbourne, launches across TV, social and radio.
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