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Once again this December, American Express UK will launch its Shop Small campaign to encourage people to support small, independent businesses in the run up to the festive season and … read morebeyond. At its heart is a 60' film, launching on 1st December. Created by dentsuMB UK, 'Perfect Present' shows how independent local shops are the perfect places to find a gift for that person in your life who is always difficult to buy for. Directed by Smuggler's Bjorn Ruhmann, the uplifting spot is set to a reworking of Erasure's classic 80s pop song, 'A Little Respect'. A man wanders down a London street, searching for a present for his mum. Overwhelmed and spoilt for choice he sings, ‘Oh mother a voucher, would break your heart’. ‘There’s so much choice for you’, chimes another shopper. ‘We hear you calling…go shop small please…You’ll find everything you need’, pipe up shopkeepers and passers-by, as he finally lands on a piece of jewellery that’s perfect for his dachshund loving mum. The campaign also includes OOH executions shot by John Spinks. They show how shopping small is the perfect solution to every Christmas dilemma, whether ‘You’ve left the shopping late, but need to find something great’ or ‘You’ve invited everyone to your place but haven’t got the space’.
read less...Client
SVP, Global Brand Planning & Content: Andy Goldberg
VP, Global Brand Content: Allison Silver
Senior Manager, Global Content: Claire Barrett
Agency
Managing Partner: Aarti Kulkarni
Business Director: David McColl
Account Director: Elizabeth Gloserová
Account Manager: Isabel Carless
Strategy Director: Trevor Lindroos
Project Manager: Bianca Dubios
Print producer: Danny Wallace
Production
Editor: Paul Hardcastle
Editorial House: Trim
Post-production: ETC
Post Producer: Holly Treacy
Music Publishing: Erasure ‘A Little Respect’ / Sony ATV
Music Arrangement: Jack Chown
Music Supervision: The Music Lab
Audio post-production: Wave Studios
Sound Engineer: Jonny Platt / Jack Patterson
Media
Media: UM London
Managing Partner: Simon Taylor
Client Partner: Danica Luhrs
Communications Director: Ashley Edwards
Communications Manager: Michelle Alexander
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