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Web Film
Ikea: The Ikea animal shadow puppets
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Hanukkah, or the "Holiday of Lights", is a Jewish holiday celebrated this week worldwide, known for its family & home values. This holiday is celebrated among the Jewish community by lighting candles on the "Jewish Menorah" every evening for eight days with the whole family. In favor of promoting the lighting section, IKEA Israel has created a campaign that connects its lamps with the promotion and encouragement of family activities of parents and children with "How-To Videos" for creating various animal shadow puppets. The videos were accompanied by digital assets found on the IKEA website, which taught parents and children how to create dozens of other silhouettes of animals, along with content and educational information for children about the animal world alongside tips for proper lighting at home. Eran Nir, VP Digital Creative of McCann Tel Aviv: "…Precisely in the post-Corona period, alongside the effects of escape and solitude in front of the screens, there is a longing and desire to return and look for the family 'togetherness', there is a real need among parents to feel their children in direct communication and social activities. Hanukkah is a great opportunity to create real value for consumers through the IKEA spirit and set of values …" the HOW TO movies: Deer - https://youtu.be/lNXEDI66B-s Panther - https://youtu.be/wjp-VxN_MGg Dog - https://youtu.be/z12xEL7txEQ Rabbit - https://youtu.be/RcT6nznChnU the full (heb) digital assets: https://tinyurl.com/a96nrpnp
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