Fontanar Centro: Wearable Bags

The rise in plastic waste is a complex reality around the world. According to data from the National Tax and Customs Office of Colombia, between July and December of last year, the country's inhabitants used 688.6 million plastic bags. Adding that globally more than 70% of this plastic will end up dumped in oceans and seas, and up to 12% will be burned causing pollution and disease in different areas of the planet. All this panorama has been increased in the current times of Covid-19 by the use of millions of masks, gloves, bags, and packaging of this material. Against this background, the "Wearable Bags" project was born by McCann Colombia together with Fontanar Centro Comercial, and with the collaboration of the fashion designer Christian Colorado, which combines style, comfort, and sustainability. It is an innovative collection item of clothing, designed to carry purchases in a trendy and planet-friendly way. This limited edition collaborates with the care of the environment, achieving that each Wearable Bag avoids the use of more than 167 bags per year, thus impacting locally and globally, since they are functional for making purchases in businesses and stores, in addition to its practicality. They can support up to 20kg, are made to last up to 5 years or 150 poses and are non-binary designs. A creation together with the important designer Christian Colorado, who belongs to the new generation of Colombian fashion designers who succeed locally as well as on the great catwalks of the world.