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Dash: #VasionPlasticFree
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Since last week, the centerpiece of Dash's current #VISIONPLASTICFREE campaign can be seen on cinema screens in major German cities. The moving animated film transports viewers into the magical world of a penguin child playing in the ocean. But appearances are deceptive. The shoal of glittering fish turns out to be a lot of discarded soy sauce bottles, the elegantly floating jellyfish turn into dangerous plastic bags, the majestic orca is really just an old pool float. The little penguin's world: a sea of plastic waste. But what if everything were different? The spot asks one of the most important questions of our time. In preparation for the theatre campaign, the film was posted on YouTube in October and has already generated over half a million views. With this campaign Serviceplan Cologne's work for #VISIONPLASTICFREE successfully enters its third year. The campaign cleverly combines continuity in the bitterly serious message with emotionally engaging storytelling.
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