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Kids Help Phone: Grown-up Problems - Depression
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Adults are taken more seriously than kids, and so are their problems. But here’s the thing: kids have adult-sized problems. Anxiety, depression, grief – their problems are big and need to be heard. That’s why Kids Help Phone is giving them an adult voice to make sure they're taken seriously too.In their first campaign for Kids Help Phone as agency of record, McCann Canada created a series of films featuring esteemed Canadian actors performing monologues about anxiety, grief, coming out and other real obstacles, only to find out that these conversations were actually from kids who have reached out to Kids Help Phone in times of need. Directed by talented twin duo Jamie and Jason Neese, known for their work on the Emmy-nominated Netflix series The Umbrella Academy, UnReal and Dear White People, the films use actors to shine a light on real scenarios that Canadian kids face in the hopes of drawing attention to the severity of the problems that push young people to turn to Kids Help Phone. The films, specifically highlighting anxiety, grief and coming out, in both English and French, showcase actors Malin Åkerman, a Swedish-Canadian actor known for her roles in Watchmen and Billions, Tatiana Maslany, Emmy & Sundance Film Fest-winning Canadian actor, and award-winning actress Anne Dorval. McCann Canada announced that they have been awarded strategic and creative AOR duties for Kids Help Phone after a closed, qualifications based, search. McCann Toronto will be on tap to deliver against the brand’s national needs, with support from McCann Montreal for the organization’s needs in Quebec. Their mandate will include refreshing the Kids Help Phone brand identity and defining a new brand platform to support awareness of the organization’s ever-expanding services and the brand’s comprehensive fundraising efforts in service to reaching even more young people who may need help and support.
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