Teachable: Christi

NEW YORK, NY, December 2021 -- Sibling Rivalry, the independent creative agency known for its work with brands including Nike, HPE, and Lexus, recently developed a new, signature campaign for Teachable, the online platform that empowers more than 100,000 creators to share their knowledge through fully customizable online courses and coaching. Sibling and Teachable partnered to develop the story, messaging, and visuals for the foundational campaign that will inform the brand’s voice and style for years to come. To capture the flexibility and ease of the platform, Sibling directed shoots at the homes and workspaces of three Teachable creators, who each shared how Teachable allows them to connect with students and turn their passions into scalable businesses. The resulting :30 and : 90-second spots successfully capture the intuitive nature of Teachable’s platform and the power in “sharing what you know.” Sibling expanded on Teachable’s strong brand voice and bold visual identity and found new ways to represent the platform’s functionality through product animation and a typographic system. This clean, sleek, and fluid motion behavior speaks to the brand’s intuitive UI while allowing viewers to remain focused on the story. Sibling also delivered the new “Your passion made Teachable” tagline—a testament to the diverse array of current Teachable creators, as well as the limitless opportunities for new creators everywhere, from engineers to podcasters to sommeliers.