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Tourism Fiji: Open For Happiness
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Tourism Fiji has launched its new global campaign via Saatchi & Saatchi NZ, announcing Fiji is officially 'Open for Happiness'. The campaign goes live as the island nations' borders are now reopened for quarantine-free travel for fully-vaccinated visitors from Australia, the UK, US and New Zealand amongst others. Bringing the concept of 'Open for Happiness' to life, the spot features Rebel Wilson escaping the hustle and bustle of Hollywood life to glamorously wash up on Fiji's pristine shores. Welcomed with a friendly Bula (Fijian for hello), she then embarks on an adventure to experience all that the idyllic islands have to offer. Directed by LA based Fredrik Bond, the film is the evolution of the existing Fiji communication platform, ‘Where Happiness Finds You’ and features Fijian locals throughout. Following a private gig with Rebel Wilson, Top Fijian vocalist and musician, Kuki, appears with a guitar in hand on a passing boat in one scene. Shot over two days in early November 2021, the campaign displays stunning shots of the Fijian water, beaches, mountains and the six star Vomo Island Resort. Growing up in Australia, Rebel has fond memories of visiting Fiji as a child and was delighted to return as an adult to shoot the ‘Open for Happiness’ campaign.
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