Mind Sweden: Time to Talk

In a new initiative to get men to open up, Swedish suicide prevention charity Mind is launching a watch that changes colour to reflect the mood of the wearer. The timepiece has been developed in collaboration with watch manufacturer Triwa and Forsman & Bodenfors, and the proceeds will go to Mind's work for mental health. The new watch, called 'Time to Talk', features a heat-reactive dial that reacts to the user's body temperature, reflecting the mood of the wearer. It is the same material used in so-called 'mood rings', popular in the '90s. The symbolic purpose of the product is to highlight the importance of meaningful conversations and lower the threshold for talking about how we feel. At the same time, it is a new way to increase awareness and raise money for Mind’s important work.