If you were given a $100 bill to make a difference in someone else's life, what would you do? That's the question at the core of Klick Health's new holiday video showing hundreds of … read moreits employees bringing joy (and often tears) to unsuspecting people across the US and Canada. For every YouTube view of the aptly named '#SpreadJoy’ holiday video, Klick will donate $1 to Make-A-Wish Canada to help spark joy for children with critical illnesses. The three-minute production features many of the 630 Klicksters who, after volunteering for the feel-good project, each received a $100 bill with the simple directive to use it to spread joy. Many took the opportunity to give back to local business and public service providers who have been there for them throughout the pandemic. Some pooled their dollars together, others went solo — all wearing their festive ‘Klick blue’ holiday scarves and self-filming a wide range of kind gestures, which left many recipients speechless and teary-eyed, and even prompted some to ask for a hug. The emotional footage collectively builds to the video’s crescendoing message that “When you give joy, you get joy.”
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