Saint Vincent de Paul: Impossible Choices

At Christmas, we all face many choices. Whether it's what presents to buy or what food to serve for Christmas dinner. But many families living below the poverty line will face impossible choices like deciding between whether to pay for heating or put food on the table, or buy Christmas presents for their children. With this campaign we wanted to highlight this struggle and remind donors that they can help. The campaign includes press OOH and radio and is a follow up to last year’s award winning Christmas campaign
Agency: In the Company of Huskies