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O2 5G Network: The Visible Net
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The O₂ network has won multiple awards. The technology magazine connect has once again rated the O₂ network "very good" in its major independent network test. According to Opensignal, it's also the 5G network with the fastest download speed. With 'The Visible Net campaign of O₂ and Serviceplan Bubble, it can now also be experienced visually.
To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar. Director Mau Morgó was responsible for the film. The whole production was handled by BWGTBLD from Berlin. With a 60-second TVC and cinema spot, eleven different images in print, OOH, DOOH and on mega blow-ups, the O2 brand ignites the second step of its countrywide network campaign. On social media, a behind-the-scenes film accompanies the extensive communication measures. Just like various other social assets.
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