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Ford of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe's top-selling pickup and winner … read moreof multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021. Created by AMV BBDO and entitled 'Night Swimming', the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men. The campaign comprises a film in long and short formats for TV, VOD, YouTube and social media as well as a suite of bespoke digital and social ads, digital OOH, and print. The film features beautiful underwater scenes of people swimming at night, apparently in a pool. It’s then revealed that they’re actually swimming in a lake and the water is lit not by pool lights, but by the headlights of Ranger pickups, demonstrating their 800mm wading depth.
read less...Client name: Peter Zillig, Director of Marketing
Client name: Richard Beard, Marketing and Communications Manager
Client name: Pushi Jaswant, Brand Content Manager
Agency
Strategy Partner: Stephen Wallace
Senior Strategist: Katherine Oulds
Managing Partner: Tom Shattock
Business Director: Roberto Ghidini
Business Director: Kate Harris
Account Director: Jean-Luc Gentilli
Senior Art Producer: Rhiannon Nicol
Senior Project Manager: Sammy Kennard
Senior Creative Artworker: Steve Hopkins
Production
Sound Engineer: James Benn @ Bark Soho
Sound Studio: Bark Soho
Sound Studio Executive Producer: Cliff Wilson
Music Supervision: Jak Melvin @ Eclectic
Music Artist and Track Name: Oh Land ‘Wolf and I’
Music Labels: Master: SONY RECORDS, Publisher: SONY ATV
Post-Production: Nineteen Twenty
Post-Production Flame Lead: Ludo Fealy
Post-Production Producer: Scott Griffin
Editor: Paul Hardcastle @ Trim
Editor Producer: Noreen Khan @ Trim
Media agency: Mindshare
Activation agency: GTB
Print
Photographer: Benedict Redgrove
Photography Agent & Production: Emma Phillips
Visual Artists Retouching: Ink
Social/Digital
Senior Project Manager, RAPP: Dean Kelly and Donna Valenzano
Motion Design Lead, RAPP: Rob Dewell
Motion Designer, RAPP: Gabor Eszenyi
Creative (Digital), RAPP: Alex Sims
Copywriter (Digital), RAPP: Rachel Stafford
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