Mandiri Livin: Livin' by Mandiri

Bank Mandiri, one of the largest banking institutions owned by the Indonesian government is trying to attract the attention of Gen-Z, the big chunk of the audience, for the re-launch of its product called Livin'.

By presenting a fresh communication approach and with a unique unordinary treatment, Bank Mandiri can break the typical communication that is usually used by other banking institutions, and successfully wins the heart of its intended target audiences.