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Outdoor
Savanna Cider: #TwirraShadeProject
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South Africans have no chill. So we're turning their twitter shade into real shade with a bespoke outdoor campaign.
Agency: GREY South Africa is one of the shadiest nations in the world, on Twitter! Yep, we’re a nation of clapbacks and very little chill. Savanna Cider, the second-biggest cider in the world - known for its crisp, witty perspective on South African life, is harnessing this abundant natural resource to fight the effects of global warming and to provide some relief from the hot African sun. (Yep, it’s hot as hell outchea – don’t hate us Eds 😊) First, we stalked Twitter for 100% South African shade and worked with industrial design firm, Thingking, to design unique #TwirraShadeTrees The leaves are made from actual tweets and are being placed them in the hottest parts of the country (and right outside of the homes of our shadiest celebrities). When people scan the QR code at one of our trees, they can trade legendary shade for ice-cold Savannas and a chance to win limited-edition merch, designed by a leading streetwear brand. The more shade they throw on the official website, the more trees we’ll plant.
Pr: Carla van Pletzen; Sasha Kupritz, Peace Maluleke; Solomon Molefe Related
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