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Air Canada is embracing the magic of the season with a new spot that shares a message of togetherness for the first holiday many Canadians will spend together in two years. Just like … read moreso many of us that have been apart, feeling like we have been living in a bubble, the video shows a story of two people who are separated by their glass snow globe. The video marks a return to storytelling for Air Canada, as it finds ways to emotionally connect its brand to Canadians who haven't been able to travel in nearly two years. A completely made-in-Canada story, this year's spot is a mix of live-action and stop motion animation, a first for Air Canada. The spot was created by FCB Canada in partnership with Stoopid Buddy Stoodios, a collective of artists, ideators, animators, and creators, who are best known for their Emmy-winning series, Robot Chicken on Adult Swim, now in its 11th season. The spot also features two Canadian music artists –Forest Blakk and Coeur de pirate – whose emotive songs and lyrics add the soundtrack to the love story. The story begins with an Air Canada employee (played by a real Air Canada pilot) bringing a snow globe home for her son to add to his collection. Through his imagination, the snow globes come to life, and two strangers from different snow globes meet. We follow along as their affection grows and learn why being together is so special.
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Andy Shibata, Vice President, Brand
John Xydous, Director, Brand Strategy and Content Marketing
Annie Couture, Manager, Content Marketing
Maude Cadieux, Content Marketing Manager
FCB Toronto
Bryan Kane - President
Shelagh Hartford – VP, Strategy
Chris Flynn – Account Supervisor
Nikki Tasos – Account Executive
Justine Guilin – Project Lead (MTL)
Stoopid Buddy Studios (animation studio)
Evan DeRushie – Stop Motion Director and DP
Phil Eddolls – Producer
Danielle Araiche (Booming Echo) – Executive Producer
Someplace Nice – Production House (live action)
Adam McCloy - Line Producer
Outsider Editorial
Michael Barker – Editor
Cam Anderson – Asst editor
Kristina Anzlinger – Executive Producer
Colour:
Hardave Grewal (freelancer)
Grayson Music Group – Audio House
Audio director: Mark Domitric
Audio engineer: Chris Masson/Brian Bernard
Media Services Coordinator: Kevin MacInnis
Executive Producer: Kelly McCluskey
The Wilders – Licensing Arm of Grayson Music Group
Licensing of tracks was handled by Kaya Pino & Jody Colero
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