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Winkelstraat.nl: The Wearable NFT(ee)


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Dutch E-commerce platform Winkelstraat.nl redefines ownership with first wearable NFT created by We Are Pi in collaboration with multidisciplinary artist Gab Bois and photographer Qiu Yang. This special edition T-shirt, dubbed the NFT(EE), is connected to an AR filter that brings the NFT artwork to life. December 15th 2021, online fashion retailer Winkelstraat.nl launches 'World first wearable NFT'. The limited edition product concept and campaign was created by WE ARE Pi in collaboration with multidisciplinary artist @GabBois. The campaign will launch by auctioning a unique artwork created by @GabBois on the world’s largest NFT platform, OpenSea. Simultaneously, Winkelstraat.nl will release a one time drop of 1000 Limited Edition NFTees. Those lucky enough to secure an NFTee will be able to access an exclusive AR Filter of the artwork, created by Dutch AR Artist Isabelle Udo, by scanning the NFT(EE) itself.
Credits Other credits

CLIENT

Winkelstraat.nl

CEO - Joost van der Veer

Creative lead - Ruben Verheggen

Social & Partnership Manager - Romy Maljaars

Creative Content Coordinator - Noenja Cia

Creative Producer - Justin Beekwilder

Art Director - Ruben Verheggen

AGENCY

CEO - Alex Bennett Grant

Design Director - Seth Josephs

Motion Designer - Nick Fatouris

Designer - Gemma Stoner

Senior Strategist - Paris Bethel

Managing director - Patrick Garvey

Head of Client Partnerships - Agathe Derrstroff

Senior Account Director - Daniel Padwick

Account Manager - Slav Slavov

Business affairs - Emily Douque

ARTIST

NFT Artist - Gab Bois

PRODUCTION

Photographer - Qiu Yang (Studio Qiu Yang)

Retouching - Edge Company

Music - Soundsright

AR Artist - Isabelle Udo

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