Smart Serve Ontario / DRIVE SOBER: You Still Can't Do That

Smart Serve Ontario has teamed up with arrive alive DRIVE SOBER for a new PSA that reminds revellers this season that, while things seem to be getting back to normal, 'you still can't do that'. The new spot, created and produced by McCann Canada’s content and production division, Craft, takes a humorous approach to remind Ontarians that, while it's great to finally be able to get out there and do the things we used to do - it's still definitely not okay to drink and drive. For more than 30 years, arrive alive DRIVE SOBER has been promoting sober driving initiatives and programs which have helped to contribute to a significant decrease in impaired driving fatalities. Smart Serve Ontario provides responsible beverage alcohol training and certification for restaurants, bars and other establishments that serve alcohol in Ontario.