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Outdoor
7-Eleven: Sweet Lovin’: Brownie
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Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It's a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers' passion for pastries by showing passionate sweet-toothed swedes giving their fika some sweet lovin'.
Agency: Akestam Hols NoA
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