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As Canadians reunite this holiday season, Interac – one of Canada’s most trusted financial services brands that facilitates debit and electronic money transfers – is taking a … read moredifferent approach to out-of-home for its HolidayLife campaign, part of its InLife™ platform. Ten-foot-tall see-through billboards in Vancouver and Montreal give both local and social media audiences a window into the HolidayLife of Canadians this season. In addition, large see-through point of purchase posters in Toronto and Montreal frame life through small business windows, which viewers can witness coming back to life after all the lockdowns. At the Vancouver Christmas Market, the out-of-home looks through to the HolidayLife Carousel, where Interac is covering the cost of carousel rides while raising funds for the Make-a-Wish Foundation. In Quebec, the out-of-home installation sits next to the HolidayLife Fire Pit at Noël Montréal, where Interac is providing guests with a cozy place to connect with loved ones and warm up over a treat, with proceeds going to Make-a-Wish and Project 10. The program is an extension of the Interac holiday campaign and InLife™ platform, which demonstrates how Interac products can help Canadians get more out of life by giving them more control over how they spend their money. To give audiences across the country a glimpse into these real-life moments, the frames and window posters were filmed using time lapse footage and amplified on Facebook and Instagram.
read less...Clients: Andrea Danovitch, Matt Houghton, Leslie Vera, Meghan Jeffery
Strategy Team: Spencer MacEachern
Account Team: Alyssa Guttman, Kara Oddi
Media Experts: Keaton Dale
Proof Strategies: Madison Holton, Janna Paterson, Kelly Power, Lorne Cooperberg
Sponsorship & PR Team: Daria Hill, James Monaghan, Adrienne Vaughan, Peter Seney
Line Producer: Lauren Schell
Editor: Max Lawlor
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