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Columbia Sportswear: Live from the Outdoors - Wabdan
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World-renownedoutdoor apparel and footwear brand Columbia Sportswear Middle East have launched 'Live from the Outdoors' a social media campaign created by Serviceplan Middle East designed to encourage the Saudi population to discover the pleasures of the great outdoors. Historically in the Middle East and KSA region Columbia Sportswear Middle East, like other outdoor clothing brands, has been perceived as a winter brand, however this new campaign demonstrates that Columbia has the right products for every season. ‘Live from the Outdoors’ features films that show the hidden gems of Saudi Arabia that can be found outdoors, whilst showing that Columbia apparel and footwear can be worn outside in any season. Serviceplan Middle East collaborated with famous Saudi influencers who usually film their content at home, in a studio or an indoor location, and turned them into ‘Outfluencers’ by inviting them to shoot content outdoors and showcase some of the beautifully scenic areas of Saudi Arabia. The campaign launches with 2 Influencer content films shot outdoors in Saudi and behind the scenes films documenting their journeys, and will roll out with more content coming on the same platform, which will touch upon different channels and relevant topics.
Agency Managing Director: Natalie Shardan Related
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