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On the court, Kevin Garnett was known as a fierce competitor, who exuded an incredible amount of confidence. But now, he's retired and leading a much calmer life - some have suggested he may have even lost his competitive edge. Leading sports betting platform BetMGM, has tapped Garnett for their latest iteration of 'The King of Sportsbook' campaign and shines a laid-back look into his retirement - lounging by the pool and smelling the roses. Alongside creative agency 72andSunny New York, BetMGM also humorously showcases Kevin as he snaps back into the fierce competitor fans have long admired when his BetMGM win arrives as a notification. “Big things are happening in the sports betting space and it’s incredible to be working alongside BetMGM, a company who is on the forefront of it,” said Kevin Garnett. “These spots capture my competitiveness even in retirement…haha!”
Editorial: Jeff Jerruzzo |
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