LDV T60 Max: LDV T60 Max Kilowatts Trilogy “A Fistful of Kilowatts”

As part of the launch campaign for the new LDV T60 MAX -- a new ute boasting a class-leading 160kW of power for just $33,990 -- we created the Kilowatts Trilogy: 3 x:60 radio spots "The Good, the Bad, and the Kilowatts," "A Fistful of Kilowatts," and "For a Few Kilowatts More" each feature an operatic choir singing about the massive power of the LDV T60 MAX in a style inspired by classic Spaghetti Western scores.
Agency: VCCP