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Web Film
Guinness: Here's To It All
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In October, Guinness teamed up with Rothco, part of Accenture Interactive, to get Ireland back to the pub to celebrate moments missed during a tough year. The result was the successful 'Here's to it all' project - a social-first campaign that kick-started a strong relationship between the brand and the agency. Their latest undertaking? Christmas 2021. Guinness' iconic Christmas ad has become an integral part of Christmas in Ireland. Each year, hearing the first notes of its familiar sweeping soundtrack marks the arrival of the festive season. This year (the ad's eighteenth since its debut), Guinness is taking the magic of its music from TV sets to city streets. Working with Rothco, part of Accenture Interactive, Guinness invited a classical ensemble to appear in locations across Dublin, including outside the Custom House and a number of Dublin pubs, where they created a live soundtrack for people who were out and about for Christmas. Without warning, the ensemble would show up and kick into the tingle-inducing melody from the ad, triggered by genuine moments of togetherness from friends and family. Rothco, part of Accenture Interactive, worked directly with Kevin Sargent - who composed the original score - as well as the team at Glasshouse Music, who helped create a new arrangement for the piece specifically for this campaign. The director was Lochlainn McKenna from Element TV.
Marketing Director: Alan McAleenan Related |
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