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Emergency: Let’s Make 2022 a Year of Peace, Not War
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Just like every year, Emergency is back with Ogilvy Italy with a wish for the new year, with an entire operation dedicated to a very relevant topic: the necessity to abolish war, wherever it may be. The message "Let's make 2022 a year of peace, not war" took life with a video distributed on the brand’s social media on a global level, and an outdoor campaign that was aired on 100 out of home spaces covering all underground stations in Milan, and had the victims of war and their experiences as protagonists.
The video narrates the tough choice of a mother, in a country hit by war. The story starts just like any other day, with the girl getting ready to go to school, but ends with an unexpected finale: a painful separation, just like the ones that many people around the world are forced to experience everyday.
Account Team: Federica Mosele, Arianna Nicoli Related |
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