KTBO: Famous Toys

Have you ever wondered: What happens to the thousands of toys used by advertising agencies in the filming of big commercials? The same question was asked by the advertising agency KTBO and found an answer with a funny opportunity: NOTHING. This is how KTBO created #JuguetesFamosos. #FamousToys is a great initiative in which the toys that had starred in dozens of commercials for one of the agency's largest clients "retired", moving away from the cameras and fame to be packed and taken to different foundations. Today, their reality is very different and moments of glory are now mean walking hand in hand with a child. This is an invitation from KTBO so that next Christmas, all those toys, clothes, and other materials that the advertising industry uses in filming, will not be stored in a warehouse but in the hearts of those who need it most.