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SkinnyPop Popcorn: Whole Bag Kinda Night


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Scheme Engine has announced the launch of a new commercial campaign for SkinnyPop and 360i, directed by Kimberly Stuckwisch. The campaign marks the first commercial project for Kimberly, newly signed to Scheme Engine and first aired on Dick Clark’s New Year's Rockin' Eve, the most-watched New Year's Eve celebration nationwide. The 60-second K-Pop inspired spot, 'Whole Bag Kinda Night', pays tribute to our golden era of stay at home snacking created by the pandemic showcasing SkinnyPop as one of hottest snacks on the market. A declaration of excess, the campaign features four diverse women proclaiming their “Whole Bag Kinda Night,” devouring entire bags of popcorn and feeling GREAT about it. Choreography, over-the-top style, comical lyrics and big personalities drive popcorn spectacles to hilarious effect.
Credits Other credits

Agency

Group Design Director: Brian Gartside

Account Supervisor: Kelsey Ann Bassel

VP, Account Management: Courtney Jones

Production

Representation: Miss Smith

Production Designer: Griffin Stoddard

Casting: Damian Bao

Choreographer: Monika Felice Smith

Wardrobe: Chloe and Chenelle Delgadillo

Hair: Nathaniel Dezan

Make Up: Miriam Nichterlein

Photographer: Lindsay Kreighbaum

Post: PS260

Executive Producer: Laura Patterson

Editor: Matt Posey

Color: Joseph Bicknell at Company 3

Music Composition & Mix: Heavy Duty

Talent: Keren Ashri, Josett Monk, Sarang Cho, Kyla Bullings

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