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SkinnyPop Popcorn: Whole Bag Kinda NightThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Scheme Engine has announced the launch of a new commercial campaign for SkinnyPop and 360i, directed by Kimberly Stuckwisch. The campaign marks the first commercial project for Kimberly, newly signed to Scheme Engine and first aired on Dick Clark’s New Year's Rockin' Eve, the most-watched New Year's Eve celebration nationwide. The 60-second K-Pop inspired spot, 'Whole Bag Kinda Night', pays tribute to our golden era of stay at home snacking created by the pandemic showcasing SkinnyPop as one of hottest snacks on the market. A declaration of excess, the campaign features four diverse women proclaiming their “Whole Bag Kinda Night,” devouring entire bags of popcorn and feeling GREAT about it. Choreography, over-the-top style, comical lyrics and big personalities drive popcorn spectacles to hilarious effect.
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